The Remarkable Hidden Potential of ‘Google My Business’
Google My Business is the foundation of local SEO, but its actual full capacity is often overlooked. Plus, if you don't pay close attention it can cause a serious issue for your bottom line and growth of your business. If you are a business owner and have done...
Would You Do ANYTHING For A Positive Review? Local SEO Suggests You Might At Least Think About It.
Of course we don't mean literally "anything." What kind of people do you think we are? But below we'll show you the power and impact reviews can have on search rankings. Local business owners and marketers agree: online reviews are crucial to your company. Sure,...
On-Page SEO Tips For Service-Based Businesses
SEO is important to your small business but it can sometimes seem like a concept with an unwinnable goal. Search Engine Optimization - or SEO - is vital if you want your website to stay relevant and at the top of search engine results. Staying in the top pack of...
Is Google E-A-T a Real Ranking Factor or a Misleading Trend in SEO?
E-A-T is not a fancy term used to describe a new local eatery or even a new business. Instead, it’s an acronym used by Google and it is far from a new concept. In fact, it’s been in use longer than we probably realize. Now, the SEO community and digital marketers use...
The Remarkable Hidden Potential of ‘Google My Business’
Google My Business is the foundation of local SEO, but its actual full capacity is often overlooked. Plus, if you don't pay close attention it can cause a serious issue for your bottom line and growth of your business. If you are a business owner and have done...
SEO vs. Local SEO: How and When to Optimize For Local Search
If you’re running a local business that serves your community, possibly with a physical building, you may be wondering why your SEO efforts aren’t paying off. You are acquiring links, creating content, and have your website optimized properly with all the basic...
How to Overcome the Decline in Click-Through Rates By Optimizing for On-SERP Conversions
If you’ve noticed that your traffic is taking a dip, then it’s a sign that you may need to reevaluate your SEO strategy. It’s no secret that Google likes to experiment with their algorithm, and with the growing ability to get answers without as much as a click these...
Local Business Marketing in 2020: Merge SEO and Reputation Management
Do you run a service-based business? Is your revenue tied to a mix of new calls and a referral network of property managers? Do you often lose potential customers due to a lack of new online reviews as part of your customer acquisition strategy? If you answered any...
Why Reviews Are Absolutely Crucial For Your Local Service Based Business
Positive Online Reviews Means Winning Business Over Your Competition. Every single time. Are you looking for a simple way to attract more consistent high quality jobs? Whether its a quick decision that needs to be made e.g. water loss or someone who has more time to...
How To Generate More Water Damage Jobs By Keeping It Simple
Within seconds of landing on your water damage site your potential customer has already made up their mind whether they’re going to call you or your restoration competitor. Needless to say this first impression should be treated like gold. Scratch that, treated like...
How to Explode Your Referral Network and 10X Your Restoration Business
How many times have you spent money, month after month, on SEO and other digital marketing strategies to only leave your restoration business with zero results? Or maybe you got a small return but not even enough to cover your marketing expense. There are...
Stop Getting Conned By SEO Companies
Search Engine Optimization (SEO) is a highly controversial topic. Honestly search engines themselves would rather it not even exist. SEs like Google, Yahoo, and Bing don’t want you to forcefully “optimize” to rank #1. They want to serve you up on a throne, like a...
The Fiery Grip Search Engine Marketing Has On Your Restoration Business
Search engine marketing (SEM) is a crucial piece of almost every successful marketing campaign that’s launched. The SEM fire has been blazing for years and clearly has no plan of being put out any time soon. In truth, it gets more effective, dynamic, and hotter...