SEO is an incredibly saturated digital marketing term and for good reason. Knowing the ins and outs of Search Engine Optimization, better known as SEO, can ignite the growth of your company if you know what you’re doing. Which is the main reason you should carefully choose your Orlando SEO consultant.
Finding the right keywords, building links, and using other SEO practices, can increase a website audience by more than 100%+ and in turn, increase sales.
So with that said, why wouldn’t a business or website owner not leverage SEO?
Read on to find out why having a professional SEO consultant alongside your growing business is a great idea.
An Orlando SEO consultant can help you make money
There are 1.2 trillion websites in existence today – and counting. Not to mention, around 100 domains are registered every minute.
This means that your business’s website naturally has a lot of competition; regardless of your niche.
SEO tactics can help you dodge and conquer this competition. For one, a professional Orlando SEO consultant will know exactly where your potential customers are spending their time online.
As a result, they know how exactly to interact and engage them, ultimately attracting them to your business’s website.
Do I really need an SEO pro?
If you don’t utilize the power of an SEO expert, you could be digging a hole to nowhere. In other words, your website probably wouldn’t get any traction.
Even if you are updating your blog and your online business on a weekly basis, if your website doesn’t appear in front of the right people, you are fighting a futile feat.
On top of that, there are several items you should be able to tick off right from the get go. For example, do your pages load quickly? Do they target specific keywords? Do they contain internal and external links?
If you have no idea what we are talking about, hiring a professional SEO consultant in Orlando is in your best interest. A pro can help you put into practice certain SEO tools and help you gain some crucial traction.
What exactly does an SEO Consultant do?
When money is tight and you have limited marketing and advertising options, SEO can be your best bet.
To help you understand what exactly you are investing in, below we have explained the main points of what goes on the world of SEO.
Search Engine Algorithm
93% of online experiences begin with a search engine.
SEO consultants are basically bridges between Google and your website. They know exactly how Google works and can help you customize your website formula to conform to the world of the search engines.
The higher your rank in the search engines, the more likely you are to be seen by your potential customers and clients.
Keywords
By definition, keywords are words and phrases that are found on your web page whether its in the title tag, meta description, or primary content. They are, un-coincidentally, what your customer is searching in Google, Bing, Yahoo etc. More importantly, answering the questions your customers or clients are asking.
SEO experts are trained to focus on and choose keywords that are best for driving targeted traffic to your site. Moreover, a good SEO will determine which keywords actually bring you profit. It goes way beyond relevancy.
To give you an example of how powerful keywords are, here is a stat for you: Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name
That said, you absolutely want the words on your website to line up exactly with what your customers are asking and searching.
Developing a list of keywords that you repetitively use and that are relevant, are key strategies when it comes to running a successful SEO campaign.
Internal Links + External Links
Internal links, like this one, connect the pages of your website together, allowing users to easily navigate from one page to the other without having to use your menu. Link building makes navigating convenient and easy.
It’s probably no surprise that the more your readers click through the pages of your blog or website, the better your SEO rankings will be.
In addition, external links like this one, connect your website to facts and expertise that are published on the web. Linking to an expert creates SEO juice.
HTML and Java
SEO consultants often know the language of the web like HTML and Java.
HTML is a computer language which builds websites.
JavaScript is one of the programming languages which makes these websites more interactive.
Understanding these two languages can do wonders for your website rankings, and can be the difference between achieving slot number 3 over slot number 4 in Google.
This may sound like a minor difference, but get this – 60% of all organic clicks go to the organic top 3 search results.
Load time
When it comes to SEO, every little detail counts.
A website that functions at top efficiency and loads fast will rank higher and receive more views than ones that do not.
In fact, bounce rates increase by 50% if your website takes 2 seconds extra to load.
SEO can increase load time by clearing away useless HTML junk from your site.
More ways a professional Orlando SEO Consultant can help you
Hiring a professional SEO consultant can help you achieve more for your business.
Helps free up your time
Let’s face it, if SEO is not your forté, it will take a lot of trial and error for you to at least get half decent at it.
Time is money. Your time is probably better spent operating other aspects of your business. So, leave the SEO to the experts.
Besides, multitasking and having too much on your plate can actually be counterproductive for your business. While we understand that you want to accomplish all that you can, hiring someone to help with SEO logistics can open doors.
It will ultimately allow you to do a better job at your tasks at hand.
SEO Consultants know more than you
If you do manage to learn a thing or two about SEO, that is awesome! However, it may be just a bit discouraging to learn that SEO professionals will always know more than you.
That sounds pessimistic, but it’s the truth. Keywords, link building, on-page, off-page, content development, meta tags, etc. is only just the beginning. Professionals spend years and years getting the hang of SEO. Even then, they still have a lot to learn.
SEO is just one of those things that you continue to learn for the rest of your life. Plus, it doesn’t help that Google, Bing, Yahoo, and the other search engines are constantly changing their algorithms in order to prevent people from cheating the system.
Having someone on your team to keep on top of the daily changes and the latest SEO trends is imperative.
SEO tools
Consultants have a collection of tools in their back pocket to ensure that they can do a quality job.
We love the plumber analogy. For example, surely you have a plunger and some simple tools tucked away in your own toolbox at home. However, a plumber has a toilet snake, screws, pipes, and a plethora of knowledge in their truck.
This is why you hire them!
When you have a truckload of tools to help you, it is easier to do a better job as compared to if you only have a single plunger!
SEO experts are the plumber. They can help unblock your website’s path to higher rankings.
Follow the rules of the web
We bet you thought that the internet has no rules?
This couldn’t be farther from the truth!
In fact, your website can be blocked and penalized if it does not adhere to certain rules and regulations that Google has in place.
For example, if your content is repetitively posted in different locations on the web, it may seem like you are trying to hack the system in an effort to rank higher.
Double posts will end in totally getting blocked from the search engines, which means you will be out of site of users – out of site and out of mind!
This is not a position you want your business to be in. In order to avoid getting blocked or to get unblocked even, a professional Orlando SEO consultant is necessary.
How to hire the right person for the job…
In the long run, investing in SEO over traditional marketing can save you a lot of money as well as increase your profits! Unfortunately, there a lot of people out there who claim to have SEO expertise, but who don’t know as much as they let on.
Therefore, it is your job to do proper research before hiring an Orlando SEO consultant.
A good SEO expert will be up to date on the latest SEO trends as well as the latest Search Engine regulations.
They will also be able to break down SEO for you and make sure that you still play a role in your own business so that you can understand exactly how and why your website is being changed.
An SEO expert is much like a translator, breaking down the languages of the web for you. At the end of the day, your SEO consultant is your friend and Search Engine Optimization is not something you should be scared of!
If you are looking for more information on SEO or want to know exactly how to hire an SEO Consultant, click here.
Happy Optimizing!
